Privacy Policy
Last updated: 12/1/2025
1. Introduction
Wrath ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Amazon seller analytics and advertising management platform.
2. Information We Collect
2.1 Account Information
When you create an account, we collect information you provide directly to us, including:
- Name and email address
- Account credentials
- Business information
- Payment information (processed securely through third-party payment processors)
2.2 Amazon Seller and Advertising Data
When you connect your Amazon Seller Central and Amazon Advertising accounts to our platform, we access and collect data including:
- Sales data and order information
- Product listings and inventory data
- Advertising campaign data (Sponsored Products, Sponsored Brands, Sponsored Display)
- Campaign performance metrics (impressions, clicks, conversions, ACOS, ROAS)
- Keyword and targeting data
- Bid and budget information
- Advertising costs and spend data
- Profit and loss calculations based on your data
2.3 Usage Data
We automatically collect information about how you interact with our services, including:
- Log data and IP addresses
- Device information and browser type
- Pages visited and features used
- Time and date of access
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Amazon seller analytics and advertising management services
- Process transactions and manage your subscription
- Analyze your Amazon sales and advertising performance
- Generate reports and insights about your business
- Automate and optimize your Amazon advertising campaigns
- Send you technical notices, updates, and support messages
- Respond to your comments, questions, and customer service requests
- Monitor and analyze trends, usage, and activities
- Detect, prevent, and address technical issues and fraudulent activity
4. Amazon API Integration
4.1 Authorization
We use OAuth 2.0 protocol to securely connect to your Amazon Seller Central and Amazon Advertising accounts. You explicitly authorize us to access your Amazon data through Amazon's official authorization process.
4.2 Scope of Access
We request access to Amazon Selling Partner API and Amazon Advertising API with permissions necessary to provide our services. This includes read access to your sales data and both read and write access to your advertising campaigns for automation purposes.
4.3 Data Synchronization
We periodically sync data from your Amazon accounts to provide real-time analytics and campaign management. Data synchronization frequency depends on your subscription level and service requirements.
5. Data Storage and Security
We implement industry-standard security measures to protect your personal information and business data against unauthorized access, alteration, disclosure, or destruction, including:
- Encryption of data in transit and at rest
- Secure cloud infrastructure with regular security audits
- Access controls and authentication mechanisms
- Regular security updates and monitoring
- Secure storage of API credentials and access tokens
6. Data Retention
We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your data at any time by contacting us. Upon account deletion, we will remove your data within 30 days, except where retention is required by law or for legitimate business purposes.
7. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- With Amazon: To access your seller and advertising data through official APIs
- Service Providers: With trusted third parties who assist in operating our platform (e.g., hosting, payment processing)
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
8. Your Rights and Choices
You have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Revoke Access: Disconnect your Amazon accounts at any time through your account settings or Amazon's authorization management
- Data Portability: Request export of your data in a machine-readable format
- Opt-out: Unsubscribe from marketing communications
9. Revoking Amazon API Access
You can revoke our access to your Amazon Seller Central and Advertising accounts at any time by:
- Visiting your Amazon Seller Central account settings and removing authorized applications
- Disconnecting your Amazon account through your Wrath account settings
- Contacting our support team for assistance
Revoking access will prevent us from accessing new data, but previously synced data will remain in your account until you request deletion.
10. International Data Transfers
Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our services, you consent to the transfer of your information to our facilities.
11. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.
13. Contact Us
If you have any questions about this Privacy Policy, your data rights, or how we handle your information, please contact us at our contact page.