Handled
COGS setup eats your week
Sellerboard leaves you to enter product costs, batches and fixed expenses by hand before the numbers mean anything. With GoWrath, setup is simply handled.
For sellers outgrowing dashboards
The Sellerboard alternative built for buying decisions.
GoWrath tracks the same true net profit after fees, COGS, PPC and reimbursements — then adds what Sellerboard doesn't: supplier performance, agent dashboards, purchase-order planning and payout analysis. And COGS setup? Handled.
14-day free trial · We build your COGs for you · Cancel anytime
gowrath · decision-level p&l
In short: Sellerboard is a profit dashboard — it reports what happened. GoWrath is a profit tracker built for the decision that follows: which SKU, supplier and purchase order deserves your next pound of capital. Same true net profit, plus the operating layer — with COGS setup done for you.
When to consider an alternative
When a profit dashboard stops being enough.
Sellerboard does profit reporting well. Sellers start looking for a Sellerboard alternative — or any Amazon profit tracker alternative — when the questions change from "what did I make?" to "what should I do next?"
Root cause
No supplier layer
A profit dashboard tells you a SKU's margin dropped. It can't tell you which supplier, shipment or landed-cost change caused it — or who to renegotiate with.
Team-ready
Built for one seat
Sourcing agents, VAs and prep partners all touch your margin. GoWrath gives each operator a dashboard so you can see whose decisions make money.
Decide next
Profit isn't a decision
Knowing last month's net profit is table stakes. The real question is which purchase order deserves your next pound of capital — and a dashboard alone can't answer it.
GoWrath vs Sellerboard
An honest, feature-by-feature comparison.
Both tools track true net profit. The difference is everything wrapped around it — and how much setup work lands on you.
| Feature | GoWrath | Sellerboard |
|---|---|---|
| True net profit after every fee | Referral, FBA, storage, refunds, PPC, COGS | 100+ Amazon fees tracked |
| COGS setup | Built for you during onboarding | Manual entry per SKU / batch / period |
| Profit by SKU & marketplace | SKU, ASIN, supplier, shipment, operator | SKU and product level |
| Supplier performance tracking | Cost, lead time and margin by supplier | Not offered |
| Agent / VA dashboards | Per-operator visibility and control | Multi-user access only |
| Purchase order & buy planning | Compare POs on expected profit & cash | Restock alerts only |
| Payout analysis | Payouts reconciled into the P&L | Cash-flow view |
| FBA reimbursements | Advanced reimbursements inside the P&L | Refund claims for lost / damaged stock |
| PPC visibility | Ad spend folded into net profit | Includes automated bid rules |
| Review request emails | Not offered | FBA autoresponder campaigns |
| Onboarding | White-glove, done-for-you setup | Self-serve |
Sellerboard details are based on publicly available pricing and feature information as of July 2026. Sellerboard is a trademark of its respective owner; GoWrath is not affiliated with Sellerboard.
What you gain by switching
The layer a profit dashboard can't give you.
On us
COGS? Handled.
The #1 complaint about profit tools is the manual cost setup. With GoWrath you skip it — we handle your COGS, and your P&L is right from day one. The details? We'll walk you through them once you're in.
By supplier
Supplier P&L
See cost, lead time, defect impact and true margin by supplier. When a SKU's profit slips, you see which supplier decision caused it instead of guessing.
Per operator
Agent dashboards
Give sourcing agents and VAs their own dashboards. Track the profit behind each operator's buys so your best decision-makers get more capital.
Buy next
Decision-ready P&L
Payouts, adjustments, reimbursements and storage fees roll into one operating view built to answer the question that matters: what should you buy next?
Fueled by everything in your business
It all connects — and it all leads to profit.
Suppliers, POs, inventory, ads, expenses and your team — linked into one engine, so every pound flows into your true profit and every number traces back to a decision.
Suppliers
Supplier → profitEvery supplier as live data — see who makes you profit, and who quietly kills it.
Full employee control
Per-seat accessGive every VA and employee their own dashboard and limits — see exactly who's sourcing profitable products and who's costing you, all tied to the same profit numbers you see.
Full PPC control
Ad spend → profitEvery ad campaign folded into real product profit — not ACoS guesses — so you cut the spend eating your margin and double down on what actually prints profit.
Expenses done right
→ true profitA proper expense tree for salaries, utilities, subscriptions and COGS — so costs become places to optimize, not just numbers subtracted from profit.
Reimbursements
Recovered profitLost-inventory and fee-error claims found and filed for you — recovered profit flowing straight back into the same P&L.
Inventory
Stock → profitClick any SKU to see its shipments, orders and the profit it's actually returning — so every restock is a profit decision, not a guess.
Purchase orders
OCR · auto-linkedOCR scans every PO and auto-links it to inventory and suppliers — so every cost flows into your profit and every order ties back to a decision.
Sellerboard pricing vs GoWrath
Same ballpark. Different league.
Sellerboard pricing runs $19–$79/mo across four order-volume tiers — solid profit analytics. Every GoWrath plan is built around what happens after the report:
- Your account arrives ready — COGS, fees and supplier costs handled before you lift a finger
- Suppliers, agents and purchase orders on every plan — the operating layer, not an add-on
- Reimbursements found and filed for you, flowing straight back into your P&L
One tells you what you made. The other changes what you make next.
Full plan details on the GoWrath pricing page.
Sellerboard
- Standard$19/mo3,000 orders
- Professional$29/mo6,000 orders
- Business$39/mo15,000 orders
- Enterprise$79/mo50,000 orders
Profit analytics; automation features scale by tier.
GoWrath
- Starter$24.99/mo500 orders · supplier dashboard · reimbursements
- Advanced$47.99/mo2,000 orders · 2 agent dashboards · 50 suppliers
- Advanced +$99.99/mo10,000 orders · unlimited suppliers & agents
Every plan: profit dashboard, supplier dashboard, reimbursements, payout analysis, storage fees. Shown in your local currency.
Switching is the easy part
Move from Sellerboard in an afternoon.
The COGS setup that took you days in Sellerboard is done for you in GoWrath. Run both tools during the trial and let the numbers decide.
Connect Amazon
Link your Seller Central account and GoWrath imports orders, fees, payouts and marketplace data.
We handle your COGS
No spreadsheets, no SKU-by-SKU entry. Setup is on us — we'll explain the details once you're in.
Compare side by side
Run GoWrath next to Sellerboard during the 14-day trial and check the numbers against your bank.
Make the switch
Keep the P&L, gain the supplier, agent and purchase-order layer. Cancel the old tool when you're sure.
An honest recommendation
Which tool actually fits you?
Stay on Sellerboard if…
- You only need a low-cost profit dashboard and nothing else
- Review-request email campaigns are a must-have
- You want automated PPC bid rules inside the same tool
- You're pre-revenue and only screening product ideas
Move to GoWrath if…
- You buy inventory regularly and plan purchase orders
- You work with suppliers, sourcing agents or prep partners
- You want COGS and fees set up for you, not by you
- You need payouts and reimbursements inside one decision-ready P&L
- You run a team and need per-operator visibility
Still weighing which Amazon profit and loss app fits? Read the full breakdown: GoWrath vs SellerToolkit vs Sellerboard — or screen a single product first with the free FBA profit calculator.
See it in motion
See what you'd be switching to.
A full walkthrough of the decision-level P&L — profit, suppliers, agents and purchase orders in one operating view, running on real seller data.
gowrath.com · full demo
14-day free trial · we build your COGS
Run GoWrath next to Sellerboard. Keep the one that earns it.
Start the trial — setup is handled — and compare your real P&L side by side for 14 days. No spreadsheet weekend required.
We build your COGs for you · Cancel anytime
Sellerboard alternative, answered.
GoWrath is a Sellerboard alternative built for sellers who have outgrown a profit dashboard. It tracks the same true net profit after Amazon fees, COGS, PPC, storage, refunds and reimbursements, then adds the layer Sellerboard doesn't have: supplier performance, agent and VA dashboards, purchase-order planning and payout analysis — with COGS setup done for you. If your shortlist for the best Amazon P&L tool needs suppliers, team and purchase decisions included, that's the gap GoWrath fills.
The most common reasons are the time-consuming manual COGS and fixed-cost setup, a dashboard that shows what profit changed but not why, and no operational layer for suppliers, team members or purchase decisions. Sellers who buy inventory, manage suppliers or run a team usually need decision tracking, not just profit reporting.
GoWrath adds supplier performance tracking, agent and employee dashboards, purchase-order and buy-plan tooling, and payout analysis on top of true net profit tracking. And COGS setup is handled for you — no entering costs SKU by SKU.
Yes — and you won't rebuild anything by hand. COGS setup is handled for you during the GoWrath trial, so your P&L is accurate from day one. We'll walk you through the details once you're in.
Sellerboard pricing runs from $19 to $79 per month across four order-volume tiers for profit analytics. GoWrath's three plans — Starter, Advanced and Advanced+, shown in your local currency on the pricing page — sit in the same range, but every plan includes done-for-you COGS setup, the supplier dashboard, advanced reimbursements, payout analysis and storage-fee tracking. You're comparing a profit report with a full operating layer — and sellers typically find one recovered reimbursement or one killed loss-making SKU repays the plan.
Yes. GoWrath includes a 14-day free trial with white-glove setup — COGS is handled for you, so you can compare your real numbers side by side with Sellerboard before deciding.
If you only want a low-cost profit dashboard with review-request emails and PPC bid automation, Sellerboard is a solid tool. GoWrath is the better fit when you make regular buying decisions, work with suppliers or agents, run a team, or want reimbursements and payouts folded into one decision-ready P&L.